The Southern California Broadcasters
Association has released new traffic data which reveals a record
breaking 16.5 million vehicle trips are being made each weekday from
2p to 7p in the Southern California Region. That region includes LA,
Riverside, San Bernardino, Venture and Imperial Counties.
Vehicle trips are described as
origin-destination driving and were then aggregated for average
weekday by hour for the entire region.
“This level of hourly driving
activity dramatically showcases the immense mobility and density of
Southern California driving habits and the critical role that driving
has in our daily lives, hour-by-hour,” state SCBA President Thom
Callahan.
“Southern California is a massive
car-driven region with our driving population making multiple trips
throughout the work week. Our region's astounding amount of daily
vehicle trips exceeds the entire population of most West Coast metro
areas including, San Francisco, Seattle and Sacramento, as well as
multiple state populations including Illinois.
According to the SCBA, the traffic data
results are good news for any advertiser looking to secure a captive
audience and for knowing that Radio is the primary source of
intermation and entertainment to millions of drivers.
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