“December was a great month for our region, as we were finally out from under the political comps from 2012 and the market flexed its true revenue muscles as only Southern California Radio can,” said SCBA President Thom Callahan. “All key revenue segments posted impressive gains; Local and National spot combined was up 3.6%, Digital posted an impressive 20.7% gain, and NTR/Network was up 19.6% as reported by Miller Kaplan Arase,” stated Callahan.
For the 12 months ending December 2013, total market revenue growth was 1%, according to Miller Kaplan Arase.
“While we view the 2013’s 1% growth rate as an encouraging benchmark for the country’s largest Radio revenue market, the 12 month Miller Kaplan Arase report is not indicative of the region’s real strength,” said SCBA President Thom Callahan. “In our view, our real growth rate for 2013 was 4.4%, when factoring out 2012’s huge political revenue of $20.5 million. It’s more than fair to deduct those comps, which are never a true indicator of market growth or the health of our business,” he stated.
“Political revenue on a YTD basis is not an apples to apples comparison. As any station will tell you, it’s impossible to replace $20.5 million in 12 months, yet these incomplete YTD revenue comparisons continue,” explained Callahan. “These lopsided revenue reports help feed the misguided narrative that Radio is a legacy medium, and nothing, I repeat; nothing is further from the truth.”
“December 2013 was one of the LA market’s largest revenue growth month in 2013 and is much more reflective of the true state of Southern California Radio which is big, bold, and robust,” said Callahan.
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