NYC Radio: NashFM To Be Profitable This Year

WNSH 94.7 FM 54dBu Coverage

A year ago, Cumulus Media launched WNSH 94.7 Nash FM, the first country music radio station to air in New York in nearly two decades.

In December 2013, according to Nielsen, 94.7 Nash FM, reached 988,000 cumulative listeners, making it the 19th most popular station in the New York region. That’s still well behind such New York mainstays as No. 1 ranked WLTW 106.7 Lite FM, (5.3 million listeners), No. 7 ranked WQHT Hot 97.1 FM (2.5 million), and 15th-ranked WFAN 660 AM / 101.9 FM sports radio (1.7 million).

Even so, it’s a strong enough performance for a new station to justify continued investment. Lewis Dickey, chief executive officer of Cumulus, the nation’s second-largest radio broadcaster, told Bloomberg Businessweek, he’s pleased with the station’s performance. “It’s beating our revenue projections,” says Dickey. “We ran it on a break-even basis in 2013. It will be profitable in 2014.”