Friday, January 24, 2014

More Car Shoppers Want 'Connected' Vehicles

Tech is everywhere these days: In our pockets, our living rooms and even on the highways. Today, about one in five drivers aware of connected cars is already driving a high-tech vehicle. And as car manufacturers continue to introduce new tech at showcases like the recent International Consumer Electronics and Detroit Auto Shows, that number is bound to increase. 

In fact, a new Nielsen report shows how today’s car buyers are becoming just as interested in gigabytes and touchscreens as they are in horsepower and transmissions.

Connected cars offer a wide range of features that attract car buyers, providing everything from navigation to safety to entertainment for drivers.

According to Nielsen, here’s want car buyers are looking for in a connected car:
Source: Nielsen

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