Tuesday, January 21, 2014

Aussie Radio: Kyle, Jackie O Launch KIIS-FM

Kyle, Jackie O
The top-rating FM breakfast duo Kyle Sandilands and Jackie O debuted in their new home Monday morning. In the small world of Sydney breakfast radio - where men have first names and women have initials - they don't come any bigger, according to The Sydney Morning Herald.

Sandilands has spent the summer slagging off people at his old radio station 2Day FM - who, in turn, have called him fat, out-of-date and a "wounded narcissist".

Perhaps weary from battle, Kyle lost himself momentarily on air this morning. When throwing to a Jessica Mauboy song, he accidentally says he is still on 2Day FM instead of Kiis 1065 (formerly known as Mix 106.5). He soon realized his blunder, interrupting the song to say: "OK, wow, I meant Kiis FM. Big mistake. Big mistake."

The traffic announcer warns of a "sloppy start to your Monday morning". But the breakfast duo slip into their new pad as comfortably as a pair of Sandilands' sweatpants.



Promising the "world's biggest stars", they deliver Kris Jenner, matriarch of the Kardashian clan, who talks about "keeping it real". Kylie Minogue talks about camping and how hard it is to change a tire. "It's hard, it's really hard," says Jackie O in sympathy.

Moments later, Minogue pops up on the 2Day FM breakfast show, where she fails to mention motor mechanics. Flicking between the two radio stations can be confusing. The same celebrity guests, the same air "kiises", the same ads for fertility specialists promising help with the "baby-making equation".

Radio 2Day FM has a $10,000 pop quiz. Kiis FM's quiz is worth $20,000. One happy caller on Kiis wins $300 after being asked whether Rihanna has a pet tiger and for the number of Angelina Jolie's children.

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