Friday, July 19, 2013

Bay Area Radio: KGO Extends Cal Contract, Adds Hoops

Cal football and KGO Radio 810 AM are extending one of the longest broadcast partnerships in sports with the announcement that the Golden Bears will return to the station for a 40th consecutive year in the fall for the start of a new five-year contract.

 In addition, Cal men’s basketball games and the weekly Inside the Locker Room program will join the KGO lineup this year.

KGO Radio and IMG College, the multi-media rights holder for Cal Athletics and operator of the nation's largest independent sports radio network, have signed a five-year agreement that lasts through the 2017 football season and 2017-18 basketball campaign. The 50,000-watt station based in San Francisco can be heard from as far north as Redding, south to Fresno and to the coast in San Luis Obispo during the day. The signal also reaches into Canada, Colorado and Mexico at night.

Football fans have been able to follow the Bears on KGO Radio since 1974, while Cal men’s basketball is making a return to the station for the first time since a 13-season run ended in 1992.

“We are thrilled to be able to renew our agreement with KGO Radio for football and to add men’s basketball and our weekly coaches’ show beginning this fall,” Cal Director of Athletics Sandy Barbour said. “Cal football fans have been able to enjoy the strong KGO signal for nearly 40 years, and now our men’s basketball followers will experience the same benefit. With a partnership lasting four decades, many of our fans and alumni know KGO as the only station for Cal football, and I’m excited to see that we are extending our association together even longer.”

“Cal football has long been a part of KGO 810 in the Bay Area and Northern California,” said Steve Sklenar, Vice President and Market Manager for KGO Radio. “We are pleased to extend our partnership with them for both football and men’s basketball and look forward to a long relationship.”

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