Delmarva Broadcasting Co. is betting the combination of new
artists, young programmers and new technology will prepare the company nicely
for the HD radio world of the future.
“If you’re an early adopter, you do it because you believe
in it, there is a future, there will be a tipping point,” said Pete Booker,
president of the company told delawareonlibne.com. “The time will come very
soon.”
HD radio, which requires a special receiver, provides
CD-quality sound for the listener, Booker said. For the radio station’s
operators, it allows them to use the spectrum they already have to add
additional stations.
So although WSTW advertises itself as 93.7 FM, it
technically occupies the spectrum between 93.6 and 93.8, Booker said. That, he
said, allows the station to squeeze three HD stations into its existing
spectrum, he said.
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In the summer of 2005, they called together all of the
company’s employees younger than 30 to provide their ideas for what a new radio
station should be. In reality, it was the people in their early 30s who took
the most interest in crafting the station – “Everyone thinks they’re younger
and hipper than they are,” said Booker, who has been in radio since 1969.
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Graffiti Radio – “graffiti is a creative expression of
contemporary art,” Booker explained – began broadcasting in October 2006, under
the formal name WSTW HD2, or 93.7-2. At
first, the music had a much harder edge, reflecting the alternative music of
the day, Weidel said.
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They later switched to a format which includes indie rock,
funk, synth pop and hip-hop. In 2010, they hired two employees to program the
station and be its on-air personalities. Today, they are Sabrina Sabia, its
program director, and Amber Macey, its content producer.
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