Intense interest and continued fallout from the not guilty
verdict in the George Zimmerman trial boosted cable news on Monday night. But
it was CNN that posted the biggest gains among the viewers that matter most to
advertisers; those in the 25-54 demographic.
And with one of the jurors on Anderson Cooper 360 and star
(and controversial) witness Rachel Jeantel on Piers Morgan Live, CNN bested
perennial cable news leader Fox News Channel in the demo from 8-11 p.m.,
according to THR.
At 8 p.m. Anderson Copper 360 was within 4,000 demo viewers
of Fox News Channel’s The O’Reilly Factor (474,000 viewers compared to 478,000
for O’Reilly). For AC360, that’s a 131 percent bump compared to the previous
Monday; O’Reilly was up 3 percent while MSNBC’s All In with Chris Hayes was up
24 percent with 202,000 demo viewers.
The unidentified female juror told Cooper Zimmerman’s “heart
was in the right place, but just got displaced with vandalism in the
neighborhoods and wanting to catch these people so badly that he went above and
beyond what he really should have done.”
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