A new report highlighting the nation's top public radio stations reveals that Ann Arbor, Michigan's WUOM-FM ranks highest in 7-day cume listening.
According to The Media Audit study, 25.1% of
Ann Arbor's metro area
adult population has listened to the public radio station in the past 7 days,
ranking the station as the number one highest ranked public radio station
across The Media Audit's 80+ measured markets.
Aoccrding to The Media Audit, public radio stations represent the largest number of non-commercial radio stations in the
U.S. and in
many cases they can be formidable competition for local advertising
dollars. Among one of the strengths of
public radio is its ability to keep listeners coming back for more.
Public Radio ranks as the third highest reaching radio format, with an estimated 22.5 million listeners across The Media Audit's measured markets. On average, 64% of those who listened to a public radio station in the past week also listen to the station more than any other station in the market. The figure, when compared to other commercial radio formats, ranks Public Radio third highest in converting cume listeners to "most often" listeners, creating an opportunity for underwriters to garner greater frequency from an underwriting campaign.