In February, KIIS had been tied for first with sister station
KBIG-FM 104.3, the soft-rock station known as "MyFM." And even though
KBIG improved in March, increasing its share of the Los Angeles-Orange County
audience from 5.4% to 5.5%, KIIS jumped even further and claimed 5.8% of all
listeners ages 6 and older, Arbitron said Monday.
Adult-contemporary station KOST-FM (103.5) held on to third,
even though it dipped from 4.8% to 4.6%.
Top-40 station KAMP-FM 97.1 and talk station KFI 640 AM
rounded out the Top Five in overall rankings. The pair switched their
respective positions from February, with KAMP increasing its audience share
from 4.1% to 4.3%, while KFI slipped from 4.6% to 4.2%, based on the survey of
listeners from Feb. 28 to March 27.
KBIG continued its climb in the morning ratings, jumping
from fifth to third since the beginning of the year. Host Sean Valentine and
his show increased their audience share from 4.2% in January to 4.7% in
February to 5% in March, the month in which it added co-host Liz Hernandez, E!
News correspondent and former entertainment reporter for "Big Boy's
Neighborhood," the morning show on rhythmic-hit station KPWR-FM 105.9.
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