The Nielsen takeover, which would effectively merge the two
largest U.S.
media measurement companies, was approved by 98.99% of shares voting at a
special meeting on Tuesday, according to Arbitron, representing 77.11% of all
Arbitron shares.
Shareholders accepted a takeover offer from Nielsen that
prices Arbitron at $48 per share, a 2.7% premium over the current price of
$46.74, and a 26% premium over the price of around $38 before the deal was
announced in December. Under the terms of the deal, Nielsen will pay cash to
acquire all outstanding shares of Arbitron.
The deal still has a couple more regulatory hurdles to
overcome, including expiration of the Hart-Scott-Rodino antitrust waiting
period.
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