Walt Disney Co. will air the first two episodes of its Star Wars TV series Andor on several of its broadcast and cable TV outlets over the Thanksgiving weekend, as a way of promoting its Disney+ streaming service, reports Bloomberg.
Beginning Nov. 23, non-Disney+ subscribers will be able to watch the two episodes on ABC, the FX and Freeform cable channels, and the company’s Hulu streaming service.
The entire 12-episode series will be available on Disney+, including the season finale. Andor is a new series set five years before the events in the film Rogue One: A Star Wars Story.
Disney has been putting more programs from its traditional broadcast and cable channels on its streaming platforms. It’s rare for shows to go the other way, however. The company reported disappointing sales and earnings in its fourth fiscal quarter, in part due to losses from its streaming businesses. Chief Executive Officer Bob Chapek has stood by projections that Disney+ would be profitable by 2024.
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