Right-Leaning Mobile News Consumption Soared

• Right leaning news consumption up 86% on mobile devices ahead of US midterm elections, whereas left leaning media consumption down 23% over same period
• Overall news consumption up 18% on mobile with men driving the growth in readership of right leaning outlets

New data reveals that Americans’ use of mobile devices to consume right leaning news has skyrocketed up 86%, far exceeding its high point during the previous election cycle.

In stark contrast, consumption of left leaning media has declined by 23% during that time and has lagged behind right leaning outlets since November 2021, despite being consistently more popular for the previous two years, and in the last election.

The research was conducted by mobile insights consulting firm Global Wireless Solutions and is based on mobile usage trends of 200,000 adult smartphone users with 54 million data points analyzed daily. The study found that this increase was part of a wider rise in the consumption of media since the 2020 election. At its peak during this midterm election cycle total mobile news consumption is up 18% compared to its high point in January 2021 with Americans now spending 93 minutes a week reading the news on mobile devices.

What’s more, the data showed that it was men who were driving this growth of right leaning outlets, with a dramatic 110% increase in minutes of media consumption compared to January 2021. At least some of this increase has been at the expense of left leaning media, which has seen consumption by male users decline 10% since its peak after the 2020 election. These changes were also reflected in key battleground states, where men are consuming 139% more right leaning media in 2022, whereas left leaning media has stayed flat.

Another key dynamic revealed was in the media consumption by Hispanics. Hispanic men are now consuming 152% more minutes of right leaning media in 2022 – an average of 204 minutes per week. Consumption of left leaning media by Hispanics has declined by 31% since 2021.

Paul Carter, CEO, Global Wireless Solutions, commented: “Our data paints a clear picture: overall media consumption is on the rise and has been for a while; in September of this year it was nearly twice as much as in September of 2019. Mobile technology now makes it possible to have live media at your fingertips from almost anywhere in the country, and this is empowering Americans to consume their chosen outlets at any time of the day. Whether it’s the rise in 5G, which GWS data shows more than half the country have access to, or increasingly sophisticated devices, mobile technology has become the bedrock of our growing appetite for media. This uptick in news consumption represents important behavioral data that we’ve collected through our panel – helping to identify trends and make predictions; more specifically, what’s important to Americans now and what’s on their horizon.”