Wednesday, June 27, 2018

Podcast Meets Broadcast Concept Launching At iHM CHRs


iHeartMedia has  announced a first-of-its-kind agreement with actor Anna Faris to bring her hit podcast, “Anna Faris is Unqualified,” to Top 40 broadcast radio and the iHeartRadio Podcast Network.

“Unqualified” features interviews with celebrities and cultural figures who tackle a variety of topics such as dating and relationships, in addition to taking phone calls from listeners seeking relationship advice. Faris created the podcast with her long-time friend and co-host Sim Sarna, who produces the show and runs the production company, Unqualified Media.

Leveraging its “Podcast, Meet Broadcast” strategy, iHeartMedia has struck a groundbreaking deal with Unqualified Media to produce a long-form “Anna Faris is Unqualified” radio program which will air weekends across Top 40 broadcast radio stations nationwide. This unique initiative will expose Faris’ podcast to iHeartMedia’s unparalleled broadcast radio audience, allowing it to reach millions of new listeners across the country. In addition, iHeartMedia will create short-form content which will air weekdays promoting “Anna Faris is Unqualified” nationwide.

Additionally, “Anna Faris is Unqualified” will officially partner with iHeartRadio Podcast Network to provide exclusive podcast content just for iHeartRadio listeners.

“I am absolutely thrilled to be partnering with iHeartMedia to bring “Unqualified” to millions of new listeners,” said Faris. “At “Unqualified”, we pride ourselves on generally not knowing what we are doing, and it seems iHeart is willing to accept our values and form this expansive partnership with us. Being able to embarrass Sim to millions of new listeners is simply a dream come true.”

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