Entercom To Tune-Out Tune-In Platform

Starting next month, all Entercom stations will stream over Radio.com, the digital app it inherited as part of the merger with CBS Radio last year.  The migration is expcted to be completed by August 1.

In a memo to staff Monday, CEO David Field said, “We are committed to making Radio.com a leader in the digital audio space.”

In the memo Field stated: "One of the benefits of our scale and the quality of our brands and content is the ability to compete effectively in the rapidly growing digital audio sector.  As the nation’s #1 creator of live, original, local audio content with a lineup of 235 outstanding stations, and the country’s unrivaled leader in news and sports radio, we have assets no other company can match and an enviable reach of over 112 million listeners per month plus tens of millions more on our digital and social platforms.

"We are fortunate to own Radio.com and believe it is an outstanding brand name to build around.  In order to elevate consumer awareness of Radio.com and drive downloads, we will be increasing our on-air and off-air promotion.  As part of that effort, we will be embracing Radio.com on all of our stations, identifying them on-air as “a Radio.com station”.