Eastland Ratings has announced that at least 700 more agencies nationwide will soon have access to its data.
The Mooresville, NC-based Advantage Software (gotoadvantage.com) will integrate Eastlan's data into their widely-used media buying software suite, effective with Eastlan's Spring 2018 release. All agencies using Advantage will automatically receive access to all Eastlan data.
"Integrating Eastlan Ratings provides yet another option for our clients. This partnership helps us achieve our goal of offering an all-in-one and easy-to-use solution for agencies, including media planning and buying of all types", says Advantage President Ellen Coulter.
"We are dedicated to doing everything we can to make it as easy as possible for buyers to choose radio," added Mike Gould, Eastlan Ratings President/CEO. "Over the past year, we have heard from many agencies around the country that having Eastlan available to them as they switch to Advantage is critical. We appreciate Ellen and her team working so quickly to make it happen."