Many tweeted the news on Wednesday, roughly 100 days from the start of a new NCAA football season, with details noting that all three will discontinue serving readers by or on June 30.
Employees were shocked as they learned of the news Wednesday. No reason has been given, but questions have been asked.
"Read into this what you will, but we showed incredible revenue growth, audience growth and future potential. None of this was a reaction to a lack of success," tweeted Christopher Smith, who oversees strategy for SEC Country, Land of 10, Diehards and DawgNation.
"The Cox Media Group sports verticals grew traffic 36.9 percent in 2018 compared to 2017. We were rocking it. Even our Facebook traffic was up."
If anyone needs recommendations of which of our talented staff (Cox Media Group sports verticals, including SEC Country, Land of 10 and DieHards) to go after, please contact me. My email is firstname.lastname@example.org.— Christopher Smith (@csmithSEC) May 23, 2018
Business verticals, for the most part, are narrow markets whose specific needs make them especially likely to want your offerings.