As CMO, Whiteside’s new responsibilities will include oversight of the CMA Communications department, which will become more integrated with the overall strategic marketing teams. He will also continue to oversee CMA Marketing, which includes the Creative Services, Digital, Research, and Strategic Partnerships departments.
Reporting to Whiteside will be newly-created positions Vice President of Communications and Talent Relations and Vice President of Marketing Strategy. Whiteside will continue to report to CMA Chief Executive Officer, Sarah Trahern.
“Damon’s leadership in our marketing and partnership initiatives was key to the historic success of The 50th Annual CMA Awards,” said Trahern. “His efforts on behalf of the industry have enhanced CMA’s reputation for generating innovative marketing campaigns and creating partnerships. The experience and passion he brings to this expanded role will help us continue to build the CMA brand and grow country music around the world.”
In his first three years at CMA, Whiteside has been responsible for overseeing the development of marketing and media campaigns for CMA’s annual television properties and strengthening the partnership with CMA’s exclusive broadcast partner ABC Television Network and its parent, The Walt Disney Company. Additionally, Whiteside dedicated efforts to identify and build strategic partnerships with multi-platform media partners, digital companies, and Fortune 500 brands.