Wednesday, September 28, 2016
Nielsen Launches Digital Content Ratings
"Delivering syndicated Digital Content Ratings is a tremendous milestone, and provides publishers, agencies and advertisers powerful insights that help them understand the full value of their content across digital platforms," said Megan Clarken, President of Product Leadership, Nielsen. "This is the next step in the transformation of measurement as we know it."
Syndication of Nielsen's Digital Content Ratings marks progress toward industry adoption of consistent and comprehensive measurement in digital. Powered by Nielsen's robust census data platform, next-generation SDKs, and new Cloud API, Nielsen Digital Content Ratings leapfrogs legacy tools in the market with coverage of computer, mobile, and connected devices. Highly accurate person-based demographic daily reporting for digital publishers will bring transparency and growth to the digital media ecosystem.
Through increased granularity, frequency and reporting, Nielsen Digital Content Ratings will enable digital and television publishers to showcase and maximize the value of their content with metrics especially critical for monetizing video series launches, headline news, live coverage, and viral events. In addition, agencies and advertisers will benefit from a richer picture of digital media consumption across all screens to strengthen media plans and respond to changing consumer media preferences.
Nielsen Digital Content Ratings is based on a methodology complementary to that of Nielsen Digital Ad Ratings. Widely used across the industry, Nielsen's Digital Ad Ratings provides a trusted measurement for advertisers, agencies and publishers to transact. With Digital Content Ratings and Digital Ad Ratings available in the market, clients now have deep insights to enable both planning against content and measurement of ad performance like never before.
Syndicated clients include A+E, ABC, AOL, Buzzfeed, Discovery, Freeform, Gawker, Kik, Mashable, PopSugar, TasteMade and Vice, among many others.
Posted 3:33:00 AM