Tuesday, December 15, 2015

Adele Concert A Ratings Win for NBC

NBC was hitting all the right notes Monday, drawing more young adults than the other major networks combined thanks to the first half of “The Voice” finale and impressive ratings for its concert “Adele Live in New York City”, according to Variety.

According to preliminary national estimates from Nielsen, “The Voice” averaged a 3.2 rating/10 share in adults 18-49 and 13.9 million viewers overall to rule as the night’s No. 1 broadcast in both categories. The music competition, which wraps its fall edition tonight, was up 14% (0.4) over its performance on the same night a year ago.

It was followed by “Adele Live” (3.0/10 in 18-49, 11.2 million viewers overall), which beat its firstrun ABC-CBS competition combined in 18-49 and logged the time period’s second best result of the fall — just a tick behind the “Blindspot” premiere in September (3.1, following a 3.5 for “The Voice”).

The special, recorded Nov. 17 from Radio City Music Hall in New York, maintained 94% of its “Voice” lead-in among adults 18-49 (3.0 vs. 3.2) and 100% in men 18-49 (2.1). It logged its highest rating among women 25-54 (5.0/13).

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