Smulyan: 1Q 2015 Was Good for NextRadio

During last week's conference call Emmis CEO and President Jeff Smulyan told analysts that 1Q 2015 was "really a remarkable quarter for NextRadio"

He reported the NextRadio App was now up to about post to 2.5 million downloads and the recently launched awareness promotion help greatly.  "We started our industry campaign at the end of February and I can say in a word it is working it proves we were at radio works."

Jeff Smulyan

"We told the listeners of the American radio stations that there was an FM chip in every smartphone and they responded remarkably. And I can tell you that the impact to that is being felt everywhere, whether it's at the carriers, whether it's in Congress, whether it's with the public at large, whether it's people at the FCC. The one word I would the one phrase I would say is, it is working dramatically."

Smulyan added all the metrics indicated that consumers who are exposed to NextRadio love it.

"We all know that the average PPM session in America is nine minutes and 30 seconds, but when people use NextRadio because of the interactivity, their time spent with the station goes up to 18 minutes, if we can replicate that across 300 million smartphones and other devices, it really does reinvigorate the American radio industry."