Fitz |
Listeners can use Shazam to get access to additional content, allowing them to interact with what they are listening to in real time. In addition, the show also includes "hidden" interactive content, including behind the scenes video, exclusive contests and insider information on featured artists.
Also, listeners can immediately replay what they've heard and share it with their friends across social media, e-mail and text. The show also features an interactive segment, "The Fitz Challenge," where listeners can play along live using Shazam.
"We are changing the way listeners interact with radio by allowing them to get content in real time, as they listen to the radio," said Fitz. "When my partners at Sun Broadcast Group told me about incorporating Shazam for Radio into our broadcasts, every hair on my body stood up. Now my 'P1's since D1' are even more engaged and listening longer. This is our way of securing the future of radio in this new digital world."
"Since the launch of the platform, the number of Shazams during broadcasts have increased dramatically" said Sun Broadcast Group's Senior VP Programming
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