Nielsen, the television and digital data company, pulled the plug on its Promoted Tweets after they appeared near adult content on the site.
Nielsen's promos showed up on Twitter profile pages called "Daily Dick Pictures" and "Homemade Porn." Ads are not supposed to appear on a profile page if X-rated content is posted there, and a bug was to blame, a source familiar with Twitter's technology said.
"As Twitter works to resolve this issue, we have temporarily suspended our campaign," a Nielsen spokesman told Adweek.
Nielsen was not alone, either. Marketers' promos from Duane Reade, NBCUniversal and Gatorade also showed up in feeds of pornographic photos and videos.
Brand safety is an issue across the digital advertising ecosystem, where it is difficult to police every website and social media post. Twitter rivals like YouTube and Facebook also have dealt with racy or offensive content that concerned advertisers.
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