The soft drink company has ended its relationship with the show after 13 seasons.
"Coca-Cola and Fox have mutually decided to end their 13-year American Idol partnership," a Coca-Cola rep confirmed to The Hollywood Reporter. "We look forward to working together on new collaborations in the future.”
A source close to negotiations has disclosed to THR that the show is already negotiating with other potential sponsors who could come on before the beginning of the season.
This news comes on the heels of word that the longtime Fox singing show will be cutting back to one night a week when the shows reach the top 10 finalists.
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