In this newly created role, Troberman will work with all of iHeartMedia, Inc.’s businesses to connect them more closely to consumers, helping integrate the company’s brands, products and platforms even more deeply into consumers’ daily lives. She will also bring her marketing expertise, creativity and experience to developing a marketing innovation agenda that fully leverages the company’s extensive range of content, experiences and technologies to bring brands together in new ways with consumers of all of the company’s businesses, including Clear Channel Outdoor, one of the world’s largest outdoor advertising companies; iHeartMedia’s 859 radio stations in more than 150 markets; and iHeartRadio, iHeartMedia’s digital radio platform. Troberman will report to iHeartMedia, Inc.’s Chairman and CEO Bob Pittman.
Troberman, a highly respected marketing industry veteran, joins iHeartMedia from IPG Mediabrands, where she served as Chief Marketing and Ideas Officer.
“iHeartMedia is the ultimate, live creative playground,” said Troberman. “No other company can match iHeartMedia’s incredible reach and range of live platforms, talent and content. It’s a media company, it’s an entertainment company and it’s the biggest creator of live content across speakers, screens and stages. At iHeartMedia, there’s so much opportunity to create entirely new brand experiences that excite, engage, and humanize marketing -- and that’s what excites me about joining forces with this incredible team.”