KRG’s newly developed Health Care Strategies group will provide a higher level of focus and expertise in the health care category. LaTonya Chenault-Qawwee will lead this effort as Vice President of Health Care Strategies.
In her new role, Chenault-Qawwee will oversee all sales operations, developing strategic plans for advertisers by leveraging KRG’s unmatched reach, research and expertise in developing innovative media solutions. She will work closely with nation’s leading health care companies, as well as federal and state exchanges, to incorporate the latest health care reform needs into high-impact advertising packages. This new position underlines KRG’s continued commitment to be the leading advocate for radio, and to further expand its business by providing advertisers hyper-focused expertise in specific categories.
“This new Health Care Strategies group will enable us to harness our powerful relationships, creative talent and unique capabilities in order to work with health care stakeholders and develop results driven radio campaigns,” said Mark Rosenthal, CEO of Katz Radio Group. “LaTonya is an innovative and effective leader and has been successful in all of her roles at this company. Her extensive experience in consumer and political radio advertising makes her the perfect candidate for this important new leadership role.
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