“I’m sure that a major topic of conversation (at CRS) will be the balance between programmed radio and the streaming services,” said Sony Music Nashville Chairman and CEO Gary Overton.
An analysis of music streaming data for 2013 shows that, despite growing noticeably, country still lags behind the other genres.
Of the top 10,000 streamed songs last year, 28 percent were rock songs, 28 percent were hip-hop/R&B songs, 19 percent were pop songs and 8 percent were country songs, according to Nielsen data. But on traditional radio, country music outranks all other genres as the most popular format.
David Bakula, senior vice president for industry insights at Nielsen, views on-demand streaming totals, which do not include songs that go viral on YouTube and other video services, as the ideal metric for how a genre is performing on the major streaming services.
Despite the overall numbers, on-demand streaming numbers for 2013 do show tremendous growth for country music, Bakula said. The top 10 country songs in 2013 saw 96 percent more streams than the top 10 songs from the year before. But, just as in 2012, only four country songs cracked the top 100 songs on the on-demand streaming chart.
“With country, it’s so similar to the way it followed along the digital sales path,” Bakula said. “Country’s always been one of the slower genres to adopt digital purchasing, and it looks like it’s a little bit slower to adopt streaming. Certainly slower than pop, R&B and rock.”
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