Edison’s Larry Rosin and Megan Lazovick, along with Jayne Charneski, presented the latest Country music study from Edison Research, MeetTheMillennials, at the 2014 Country Radio Seminar in Nashville on February 19.
Among study's finding:
- 90% use “Internet video sites.”
- 87% mention “personal audio collection.”
- 86% say “personalized online radio.”
- 80% use “on-demand music.”
- 80% are into “streamed FM radio.”
- SiriusXM is at 79%.
The presentation slides are available here.
No comments:
Post a Comment