SiriusXM Radio has announced the launch of Service Lane , its
new program that provides a complimentary 2-month SiriusXM subscription to
qualifying customers who have their satellite radio-equipped vehicles serviced
at participating auto dealerships.
The concept is simple, according to Sirius Buzz blog. If a satellite radio equipped car is not activated, SiriusXM will
activate a 2 month trial subscription.
The company already has deals in place with some 10,000 dealerships for
trial subscriptions when a car is sold.
Now the company can tap into the repair side of the market.
“Service Lane is being embraced by dealers as a way to show
their appreciation to service customers and build loyalty, providing dealers
with the opportunity to give qualifying original and subsequent vehicle owners
access to SiriusXM’s unparalleled lineup of commercial-free music, premier
sports, comedy, news, exclusive talk and entertainment,” said Joe Verbrugge,
Senior Vice President and General Manager, Automotive Remarketing and Retail
Sales, SiriusXM.
For SiriusXM the benefits go beyond the obvious
exposure. The trial subscription allows
the company to identify the owner of a satellite radio equipped car, something
which has been challenging in the past.
The ownership data becomes a critical component as time passes, by
allowing the company to market itself to the consumer directly.
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