A new survey from CoreBrand, a company that researches
branding and its impact on business, found that Coca-Cola and Pepsi were tied
as the most-respected corporate brands in the eyes of other business people.
That means they combined high recognition with very favorable views.
The top 10 were:
1. Coca-Cola
1. Pepsi
3. Hershey's
4. Harley-Davidson
5. Bayer
6. Johnson & Johnson
7. Kellogg's
8. Campbell 's
Soup Company
9. Colgate-Palmolive
10. Estee Lauder
On the other end of the spectrum, the companies with the
least brand respect, meaning they had much less favorable views, staring from
the worst, were:
Delta Air Lines
Phillip Morris
H&R Block
Denny's
Big Lots
Best Buy
JCPenney
Capital One
Rite Aid
Foot Locker
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