Arbitron Inc. today announced that the Media Rating Council
Inc. (MRC) has accredited the radio average-quarter-hour monthly ratings data
produced by the Portable People Meter (PPM) ratings service in eight additional
markets: Cleveland , Dallas-Ft. Worth,
Denver-Boulder, Detroit , Miami-Ft.
Lauderdale-Hollywood, Pittsburgh , Portland OR , and Nassau/Suffolk
(Long Island ).
The MRC has also voted to continue accreditation in eighteen
markets–Atlanta , Baltimore ,
Charlotte-Gastonia-Rock Hill, Chicago , Cincinnati , Houston , Kansas City, Los Angeles ,
Milwaukee-Racine, Minneapolis-St. Paul, Philadelphia ,
Phoenix , Riverside-San Bernardino, San Antonio , San Diego , San Francisco , St.
Louis , and Tampa-St. Petersburg-Clearwater.
In total, 26 markets now display the MRC double checkmark
logo for the radio average-quarter-hour monthly ratings data produced by the
Portable People Meter radio ratings service.
The MRC voted to not grant accreditation at this time in the
remaining 22 PPM markets, and therefore PPM data in those markets continue to
be unaccredited.
"MRC accreditation for our PPM markets is a
company-wide priority at Arbitron, and we are pleased the MRC continues to
recognize our ongoing efforts to improve Sample Performance Indicators and
other quality metrics in our Portable People Meter ratings services," said
Gregg Lindner, executive vice president, Service Innovation and Chief Research
Officer, Arbitron Inc. "Continuous improvement remains our watchword, for
PPM and for all our ratings and software offerings and we are focused on
earning accreditation for the balance of our PPM markets."
"We congratulate Arbitron for the continued
improvements of its quality metrics and on earning accreditation in eight
additional markets," said George Ivie, Executive Director, Media Rating
Council. "Arbitron has clearly made progress in meeting MRC requirements,
particularly in most of the larger PPM markets. We look forward to future
audits and continued progress."
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