Monday, August 19, 2013

CCM+E To Partner With Global Poverty Project


The Global Poverty Project today announced a partnership with Clear Channel Media and Entertainment to support the 2013 Global Citizen Festival and promote the Global Citizen Tickets Initiative, a program designed to incentivize social activism with concert tickets.

To participate in the Global Citizen Tickets Initiative, users can register on the Global Citizen platform at globalcitizen.org and earn points for each action they take, from sharing a video on Facebook to signing a petition, which they can use to win free concert tickets. To create additional awareness around the music-infused program, Clear Channel's iHeartRadio digital radio platform is launching a dedicated digital radio station titled "Global Citizen Radio" that features music from over 60 contributing Global Citizen artists including Pearl Jam, Beyonce, Bruno Mars, JAY Z, Bruce Springsteen, One Direction, John Mayer, Tim McGraw, No Doubt and more.

"Global Poverty Project's purpose of inciting action in local communities to generate positive global change is an important one to share with our listeners," said Clear Channel Director of Community Engagement Jessica King. "The Global Citizen Tickets Initiative is a fun way to introduce our listeners to the Global Poverty Project and reward them with some incredible music experiences for taking action."

Additionally, Clear Channel's family of six New York radio stations Q104.3, Z100, 103.5 KTU, Power 105.1, Lite FM and WOR will again support this year's 2013 Global Citizen Festival, which is presented in proud partnership with the Cotton On Foundation.  This free ticketed festival will take place on the Great Lawn of New York's iconic Central Park on September 28, 2013 with Stevie Wonder, Kings of Leon, Alicia Keys, and John Mayer. 

Clear Channel will provide Global Poverty Project with more than $700K of donated media.

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