Pandora has announced it will remove the 40-hour-per-month
limit on free mobile listening effective September 1, 2013.
"We're pleased to once again maximize free listening
for everyone on Pandora," said Tim Westergren, Pandora's founder.
"The more than 70 million listeners that tune in every month will now have
more time to hear the music they love, and thousands of working artists will
reach more fans."
Pandora claims it’s able to make this change thanks to the
rapid progress of its mobile advertising. According to eMarketer, Pandora is
now the third largest generator of mobile ad revenue, behind only Google and
Facebook.
Tom's Take: Translation..we're looking over our shoulder at iTunes Radio.
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