Wednesday, June 5, 2013

Report: Downsizing Disney Puts Stations On The Block

In the latest cost-cutting move at Disney, the company is seeking buyers for six AM and one FM radio station that are part of the Radio Disney portfolio in the United States.

Variety is reporting Disney Media Networks is handling the sale of the stations in small- to mid-sized markets:
  • WDDY 1460 Albany, NY
  • KPHN 1190 Kansas City
  • KDIS-FM 99.5 Little Rock
  • WKSH 1640 Sussex/Milwaukee
  • WDZY 1290 Colonial Heights/Richmond
  • KWDZ 910 Salt Lake City
  • KRDY 1160 San Antonio
It is unclear just how much coin Disney could collect from the sale of the stations aimed at kids, tweens and families. The company does not break out results from its radio stations in earnings reports, incorporating them, instead, with the media networks group, which also includes broadcast and cable TV networks like ABC, Disney Channel and ESPN.

Disney still considers Radio Disney a strong asset — especially as a platform to promote its young Walt Disney Records and Disney Channel stars, as well as company TV shows, theme parks, online, game and film properties.

But it sees the sale as a way for Burbank-based Radio Disney to focus on the 24 stations it operates in the top 25 markets.

No comments:

Post a Comment