eMarketer estimates that overall, 75.7% of the population
goes online at least monthly, and penetration is even higher among younger
demographic groups.
Among Gen Xers, for example—defined as people born between
1965 and 1980—88.8% were monthly internet users as of December 2012, according
to eMarketer estimates. Gen Xers are also highly connected on the go, with
nearly 95% using mobile phones, and 60.3% of that group using smartphones. In
2012, 38.4 million Gen Xers, or 62.2% of Gen X mobile users, used the mobile
internet at least monthly. That accounts for three in 10 mobile internet users
in the US .
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