Media Daily News is reporting Cox Media Group, which owns the Atlanta Journal-Constitution, is planning to launch a national news Web site targeting conservative audiences, according to recruitment ads posted on Mediabistro and other media Web sites.
While the as-yet-unnamed Web site aims for national coverage, it will apparently come with a decided regional slant. The Cox ads describe it as “rooted in the South, away from the right and left coasts” and targeting “heartland conservatives.”
According to one job posting: “The editor must establish a strong ideological narrative and lead the editorial team to find stories that mirror or magnify it.” At the same time, the site is described as “independent (nonpartisan)” and “anti-propaganda.”
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