According to Alex Yap at sfgate.com, Oakland's Pandora Media
is lobbying for a bill to lower the royalty rates for Internet radio to the
same level that satellite and cable radio services pay performers. But the
largest online radio service is fighting an uphill battle that may yield unintended
consequences: Instead of Internet radio paying fewer royalties, broadcast radio
may end up having to start paying.
On Wednesday, the House Judiciary Committee's Subcommittee
on Intellectual Property, Competition and the Internet held the first in a series
of hearings on music licensing.
According to written testimony submitted by Pandora CEO
Joseph Kennedy, "In 2012 Pandora will account for only 7 percent of U.S.
radio listening, yet we will pay SoundExchange almost a quarter of a billion
dollars - more than 50 percent of our revenue. By contrast, satellite radio
will pay 7.5 percent of their revenue, and cable radio will pay 15 percent of
their revenue."
Pandora pays $4 per year for each user who listens to 20
hours of music a month, said Michael Huppe, the president of SoundExchange. If
the Internet Radio Fairness Act is passed, that would be brought down to less
than 70 cents, according to Rep. Ted Deutch, R-Fla.
"All forms of digital radio should compete against each
other on a level playing field," said Rep. Jason Chaffetz, R-Utah, the
bill's sponsor.
Bruce Reese, president and CEO of Hubbard Radio, said many
radio stations are reluctant to stream over the Web because of the royalty
costs. He said Hubbard's 20 radio stations pay the high costs because "We
believe our listeners expect us to be there."
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