Thursday, November 29, 2012

Merlin's WWIQ-Philly Blossoms In Ratings

Merlin Media apparently is working some magic in the city of Brotherly Love. It's  talker WWIQ 106.9 FM has moved 1.6 - 2.7 - 3.6 (Total Persons 6+) during the last three months, according to the latest Arbitron PPM's.  That's good for 10th place.

Obviously, the addition of Rush Limbaugh (and to a lesser extent the Nov. elections) attracted Cume and TSL to IQ.  Morning drive is the station's sole weekday local show and is anchored by veteran talent Lionel and Al Gardiner.  Gardiner recently recently from WBT Charlotte.

IQ's line-up of talent is collectively being billed as "Defenders of Free Speech"

Rush's former Philly home WPHT 1210 AM is apparently weathering the loss of Rush okay, so far.  The station is steady 2.2 - 2.1 - 2.2 for the past 3-months.

WPHT boasts of mostly local line-up: Tuesday, November 27, 2012

5:30 AM Chris Stigall Show
9:00 AM Dom Giordano Show
12:00 PM Michael Smerconish
3:00 PM Buzz Bissinger Show w/Steve Martorano
7:00 PM Gary R’nel
10:00 PM Rich Zeoli
1:00 AM Coast to Coast

Leading the pack, as usual, was KYW 1060-AM with a three-month high in listenership (6.5 - 7.0 - 8.4) in the last ratings book, thanks  in large part to Hurricane Sandy coverage.

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