100.7 FM The Vibe.See Toledo market snaphshot by clicking here.
With technology changing media and how consumers get our favorite shows, Andrew Z had some pretty creative options and this signing was completely unnecessary.
When the Andrew Z “mess” happened, he was King of the Toledo Morning Airwaves, hosted a No. 1 Show, was Lucas County’s Weight Czar and was a media darling. Through all the negative press, Andrew Z has maintained the maximum limit of 5,000 friends on Facebook and a “fan” page with more than 2,000 “likes.” These numbers prove the power of his show.
In a town where radio ratings are not made public, Andrew Z can demonstrate to clients a 7,000-member loyal, dedicated fan base he is reaching on a daily basis. Showing advertisers the amount of people your show and their commercials reach is key— it’s how the game is played.
To some, 7,000 people is not a lot, especially when Andrew’s previous audience was around 25,000 to 40,000 people. I would disagree; 7,000 people who own a computer — and more importantly, disposable income — is a great marketable number. The more powerful aspect is that his fan base will grow as his show improves and word gets out.
Jeremy Baumhower is a media expert who writes and produces for morning radio shows across the country. Follow him on Twitter @jeremytheproduc.