Report: Nearly 90M U.S. Adults Have Smart Speakers

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• The U.S. smart speaker installed user base is now 87.7 million adults, up 32% over a year earlier
• This equates to a population adoption rate of 34.4%
• Smart speaker user base growth rate slowed in 2019 over 2018 despite adding more than 20 million new users

A new consumer survey by Voicebot found that 87.7 million U.S. adults were using smart speakers as of January 2020. This means the installed base of U.S. smart speaker users is up 32% over January 2019 and is 85% higher than January 2018.

The figures do reflect a slowing relative growth rate for the smart speaker user base which was 40% in 2018 compared to 32% in 2019. However, the total number of new smart speakers owners in 2019 was actually 11% higher than the previous year. There were 21.3 million new smart speaker users in the U.S. in 2019 compared to a rise of 19.1 million in 2018.

The data are included in the newly released Smart Speaker Consumer Adoption Report 2020, the third annual report from Voicebot exploring consumer adoption and use of smart speakers. Over 1,000 U.S. adults participated in the survey which was conducted in a similar fashion as in January 2018 and 2019, enabling comparison of three years of trend data. You can download the executive summary or full report using the button below.