The winning logo, which features the Company’s initials – CMG – is reflective of the Company’s people-centric philosophy. While the “C” and “G” are in a deeper shade of the Company’s signature blue, the “M” is comprised of the brand’s collective bright hues and formed in an artful manner that plays to the Company’s legacy of competition, collaboration and diversity and inclusion.
“The Design Our Logo Challenge was a great success and we were amazed at the level of participation from our people,” said President & Chief Executive Officer Kim Guthrie. “While we had hoped to launch our new logo in a bigger, public celebration – we simply could not wait any longer to unveil it and share the news with our winning designer.”
The winning logo was submitted by CMG employee Kim Colombero, Art Director for CMG-TV in Jacksonville, Fla. Colombero is an experienced graphic artist and art director. Colombero was contacted by CEO Guthrie in a surprise video call, to share the news that her submission was the winning logo.
“I was both thrilled and humbled to learn that my submission had made it to the final three, let alone that it had been chosen as the winning logo,” said Colombero. “I am so proud to work for a company that is so inclusive and actively celebrates employees and their work.”
CMG kicked off the Design Our Logo Challenge to its employees in early January with a small list of brand parameters. What followed was 250 submissions from 100+ CMG employees across the company. The Company’s Research team then surveyed employees and the three finalists went on to a national research study, with more than 3,000 respondents. Through both of these detailed and objective processes, a clear winner emerged.
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