Friday, April 5, 2019

Milwaukee Radio: Murphy & Meg Are OUT At WRIT

Murphy & Meg
Meg McKenzie and Dave Murphy, who have been co-hosting the morning-drive show on WRIT 95.7 FM since 2008, vanished from the oldies station's 5 to 10 a.m. broadcast after Tuesday's show.

According to The Milwaukee Sentinel, what had been branded "Murphy and Meg in the Morning" was relabeled "The Brett Andrews Radio Show." Andrews has been director of programming at WRIT since 2014.

McKenzie joined WRIT 11 years ago to co-host the morning show, after working at iHeartMedia sister station WOKY 920 AM. For more than 12 years, she's also been a game host at Milwaukee Admirals games.

Murphy had been a midday host at WRIT before he made the move to morning drive in 2007; for much of that time, he also was assistant program director at the station. Murphy had been with iHeartMedia in Milwaukee for 15 years.

Murphy confirmed his departure this week on Facebook. In an email, Murphy forwarded a statement that he and McKenzie had sent earlier Thursday to OnMilwaukee.com:
We are sorry to announce that April 2nd was the final broadcast of “Murphy & Meg in the Morning” on 95.7 BIG FM. 
The change that our former employers, iHeartMedia-Milwaukee, decided to make was business-related and we understand that. No one will miss our show more than we will. We truly loved what we did and the relationships we developed with our listeners over the years. As we often said on the air, “you are the best listeners any radio station could ever have!” 
The past decade that we spent mornings with you will forever be one of the most cherished times of our lives. We also feel blessed by the many close friendships we made at iHeartMedia-Milwaukee and will truly miss seeing those co-workers on a daily basis. 
Most of all, we’re grateful for our own friendship. We spent 15 years working together and became family along the way. Thank you, southeastern Wisconsin … we will miss you! Ob-la-di, ob-la-da …  
~Murphy & Meg 
Andrews, via email, declined to comment on WRIT's morning show.

WRIT has been No. 1 in the overall monthly radio ratings for nearly four years. According to data compiled by Nielsen Audio, the only ratings periods when the oldies station was not in the top spot among overall listeners since May 2015 were last October and November, when the Milwaukee Brewers' wild ride to the postseason pushed WTMJ 620 AM to No. 1, and in December 2018, when classic-rock WKLH 96.5 FM came in a tenth of a share point higher.

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