Thursday, October 11, 2018
TV Ratings: New Low For American Music Awards
ABC aired only the AMAs on Tuesday, with the three hour show drawing a 1.8 rating in adults 18-49 and 6.5 million viewers. That is down 25% in the key demo and approximately 29% in total viewers compared to the 2017 broadcast, which drew a 2.4 rating and 9.2 million viewers. 2017 and 2016 had previously set the demo low for the awards show, with both of those broadcasts drawing a 2.4.
The AMAs also moved from Sunday in November for the first time in more than a decade this year.
According to Variety, this is the latest example of an awards show seeing serious declines year-over-year. Back in September, the Emmy Awards on NBC also put up an all-time low.
NBC’s Tuesday lineup remained strong, with “The Voice” (1.8, 9 million), “This Is Us” (2.3, 8.8 million), and “New Amsterdam” (1.4, 7.1 million) all holding mostly steady.
Posted 2:14:00 AM