Friday, October 12, 2018
The Weather Channel Was Number 1 Wednesday Morning
TWC was also the No. 1 basic cable network among adults 25-54 in the 5 a.m. – 9 a.m. daypart. Apparently the first thing people wanted to find out upon waking up was how bad the weather currently was, and how bad the weather it would be going forward. They selected The Weather Channel for that information.
That being said, TWC wasn’t No. 1 on Wednesday in every daypart. For instance, in Sales Day (7 a.m. – 2 a.m.) it was edged by Fox News 416,000 vs. 406, 000, per Nielsen data.
Additionally, The Weather Channel ranked No. 5 in Wednesday prime time in the aforementioned A25-54 demo, finishing behind TBS, (which broadcast the Yankees-Red Sox series clincher) Fox News Channel, FX and ESPN.
Posted 2:10:00 AM