"Roseanne" star John Goodman is featured as the voice of a new on-air brand campaign for ABC News released Tuesday at the network's presentation to advertisers held each May in New York.
“Your mom said ‘comb your hair.’ Your dad told you ‘smarten up.’ Your dog is judging you right now, and your best friend just called you crazy. We all need someone who will pull no punches and give it to us straight,” Goodman, 65, narrates in the 30-second promo.
“Now imagine getting your news like that," he continued. "No bull, no spin. Just give it to me straight. Straightforward news. Straight to the heart of the story. ABC News. Straightforward.”
ABC has recently seen an overall improvement on the ratings front largely due to the "Roseanne" revival that premiered to an audience of 18 million on March 27, the highest viewership for any network comedy since 2014. "Roseanne" still ranks as the top-rated entertainment program.
ABC has finished in third or fourth place the past few seasons in the key 25-54 demographic, but is tied with CBS and Fox for second place behind NBC this season in that coveted demographic.
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