Spanish Broadcasting System, Inc., in response to the widespread destruction and human toll caused by the earthquake in Mexico City, Friday announced that its radio stations in Los Angeles and New York have embarked on campaigns to deliver food and supplies to the country.
In addition, SBS radio station host “El Terrible al Aire” Terry Cortez, is broadcasting live from Mexico City from the affected areas through the weekend. Mr. Cortez’ radio show is transmitted simultaneously to SBS stations, LA RAZA 97.9FM in Los Angeles, LA RAZA 93.3FM in San Francisco, San Jose and Oakland areas and LA LEY 107.9FM in Chicago.
All of SBS’ West Coast stations are requesting donations that must be made directly to the American Red Cross and are directed to: (800) 435-7669 or www.cruzrojadonaciones.org. In addition, on-air talent will work with SBS’ marketing team to launch street campaigns this weekend in Los Angeles, San Francisco and San Jose to urge listeners to donate to the American Red Cross.
SBS’s radio stations in New York, WSKQ-FM MEGA 97.9FM and WPAT-FM AMOR 93.1 FM, will also host a campaign to request donations from listeners for the America Red Cross. The campaign will be directly promoted on-air with meeting points in Manhattan, Queens and Brooklyn.
"Our radio stations in Los Angeles and New York serve a significant Mexican population and we are committed to informing them about the relief efforts underway, as well as playing a role in contributing aid to Mexico City.," said Mr. Raul Alarcon, President and CEO of Spanish Broadcasting System, Inc. "Our radio stations represents a powerful platform to mobilize support and make a difference in addressing this very tragic event.”
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