Monday, September 18, 2017
Almost 1/3 of Automotive Ad Spending Going to TV in 2017
Besides TV OTA, two more of the top five media that automotive vertical businesses will spend on are traditional media — print newspapers and OTA radio will account for 10.0% each. Digital media, which will account for 15.4% of automotive spend in 2017, is the fastest growing media channel. Mobile media ranks 5th with 8.8% of the pie. As with digital media, BIA/Kelsey forecasts strong growth for mobile media over the next five years.
Posted 3:16:00 AM