“Audiences want choice and that’s exactly what we’ve given them with this relaunch of the Radio.com app,” said J.D. Crowley, CBS RADIO’s Executive Vice President of Digital. “By combining their favorite local radio stations and on-demand content, we are catering to the distinctive tastes of mobile-first audiences, giving them control over when and where they engage with our content through a free, best-in-class experience.”
The Radio.com app allows users to listen to a live stream of their favorite local radio stations with the added capability of searching for other CBS RADIO stations by location or genre. Local stations and podcasts will auto populate at the top of the homepage, alongside content recommended specifically for each user. All of the company’s radio stations are available via Radio.com along with its diverse portfolio of more than 350 podcasts and popular programming from CBS Sports Radio. All content, whether live or on-demand, is always free.
Station pages in the app are fully customized and feature local branding, on-air personalities, shows, on-demand audio, podcasts and schedules for an authentic listening experience. Music stations allow listeners to provide feedback on songs by tapping on thumbs up or thumbs down icons. The app also allows users to sync their mobile phones with Apple TV as well as their car’s Android Auto or Google CarPlay feature.
Through the use of dynamic advertising, partner messages are specific to the Radio.com app stream and targeted at individual listeners. Advertisers can also sponsor specific station pages or a group of stations by format (sports, news, country music, etc.).
Continued Crowley, “Through a combination of smart targeting and deep, custom integration opportunities for advertisers, we align our partners’ brands with our premium content so that listeners are both receptive and responsive to the advertising messages being delivered.”