An angry Swift took on her critics in the world premiere of the music video for her first solo single in three years, “Look What You Made Me Do.”
The satirical music video depicted Swift, 27, crawling out of a grave and declaring her old self dead in a portrayal of a hard-edged artist with nothing left to lose, drawing more than 470,000 views on Youtube within an hour of its premiere.
Lamar, who went into Sunday’s event in Los Angeles with a leading eight nominations, kicked off the show with a medley that featured dancers in flames.
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| Host Katy Perry |
British singer-songwriter Sheeran was voted artist of the year.
Despite days of fevered speculation, Swift herself was a no-show, though she won the only category in which she had been nominated - best collaboration for “I Don’t Wanna Live Forever” with Zayn Malik.
Nevertheless, her new video quickly became one of the show’s most talked-about moments, largely overshadowing performances by the likes of Sheeran, Fifth Harmony and Lorde.
The video ended with Swift reviving all the personas of her music career - from gawky, guitar playing 16-year old to poised Grammy winner - and having them call each other out for being fake, pretending to be nice and playing the victim.
Hosting the VMA show was Swift’s long-time rival, Katy Perry, who made her entrance from the ceiling wearing a space suit and ended the three-hour event with a performance of single “Swish Swish” with Nicki Minaj.
Vanguard Award winner @pink gives an incredible career-spanning performance at the #VMAs 💥 pic.twitter.com/NocVnkotmZ— MTV (@MTV) August 28, 2017
Pink, the winner of the 2017 Vanguard Award, gave a speech about beauty and acceptance directed to her six year-old daughter Willow, who was in the audience, that moved many to tears.
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