Four weeks before the Sept. 25 debut of Megyn Kelly Today—the 9 a.m. replacement for the venerable morning show’s third hour, Today’s Take—some NBC insiders are expressing doubts, and even worries, about the network news division’s plan to scrap a reliable long-running program in order to morph the former Fox News anchor and Donald Trump nemesis into an accessible, female-friendly personality for an ethnically diverse daytime viewership.
The Daily Beast reports officially NBC News is excited and upbeat about the new show, which will feature a live audience in a specially built studio at 30 Rock.
The 46-year-old thrived as a prime-time star on the right-leaning cable channel with a male-skewing viewership—“a TV network for people 55 to dead,” as the late Fox News founder Roger Ailes once joked.
“A lot of people were watching the magazine show to try to get a sense of her appeal to the daytime demographic and a sense of how she would be outside of the Fox environment,” said a veteran daytime television impresario, who noted that the nationwide audience in that time period is not only heavily female but from 25 to 30 percent African American and Latino. “Fox News skews very male… I always tend to think of her as more of a guy’s girl than a girl’s girl… It’s extremely challenging, and I’m not sure Megyn’s personality really connects with women.”
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